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I cant find the reason in podcasting. We run billions of podcast impressions in a month to promote our own shows and our partners shows. You get to pick two. In podcasting, I think he realized, I dont have to pick. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. Ron Burgundy: Host, Writer, Executive Producer. The Ron Burgundy Podcast - Apple Podcasts - Apple I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. He founded it in a Duke University dorm room, and now hes found his way into podcasting. Ron listens to an Opera Singer, to see what all the hype'sabout. That was my next question there. Thats not really how it works. I think its really cool. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. The fifth season brings canned laughter and an audience . Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Thats my only fear with video. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. As that has happened, this thing has come along called audio. The Ron Burgundy Podcast - Google Podcasts Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. We tend to think and work sequentially. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. This has made podcasting different. Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia The Ron Burgundy Podcast Is Launching on iHeartRadio! It was the only time Ive ever gotten a call from somebody. See omnystudio.com/listener for privacy information. Yeah. Its not the kind of game that is usual in this industry. Its a massive amount of the stuff we take in and that we call the media. Theyre all looking for internships. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We have a whole newsletter for podcasters. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Charts. I understand where we sit in the pecking order in terms of cume. We may not have liked it, but there usually was a problem getting fixed. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. Im like, They dont need to be if they dont want to be. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. If any of you are buying bus ads, please let me know, because Im dying to know how it works. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Over at The Late Late Show, Ferrell's Burgundy once again treated the . Broadcast radio is a highly formatted media type. There has never been a moment in the company that we were sidelined or deprioritized. The Ron Burgundy Podcast. Were a very good partner with creators. Let Me Off at the Top! - San Francisco Public Library - OverDrive We have a few minutes left. We basically built an academy where once a year we grab eight or 10 people. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You should subscribe to it. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. The Ron Burgundy Podcast. It thrives when it is a widely distributed medium. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. No. But I also think it fundamentally tripped up a little as a business model. Its been cool. Exorcising some demons in Rons man cave. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. The BD team is livid. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I dont depend on it. I feel like its still a thriving business. A bonus episode that somehow escaped the vault. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. Thats good. Im very interested in the derivative work potential of podcasts. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. Theres this adage for anybody that has worked in video. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Everything, I promise you, is simpler than you think. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. The Ron Burgundy Podcast - TopPodcast.com Thats a super good question. The Ron Burgundy Podcast - Comedy Podcast | Podchaser We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Why did you want to sell to iHeart? Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. Our marketing people are here, youre very good. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. I know you do. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Its why we widely distribute. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 It has been a player in the audio space across multiple kinds of distribution for a long time. The core fundamental, pretty consistent business model of podcasting is a rev share model. How Will Ron Burgundy Fit Into The Modern World With His New Podcast? The Ron Burgundy Podcast is back! So he had a similar trajectory, and hes a wonderful guy. A little bit. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Thats the only difference so far. Hes going to leave now. A friend told it to me a year or two ago. Eighty million Americans a week listen to podcasts. He was a great guest, super game to answer the questions, especially in front of a live audience. Be as simple as you can in your answers, in your approaches, in your strategies. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. It didnt go well for him either. The other is the digital audio group. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. I will say one more thing. Aren't. Real. I can talk about the things I cant talk about on the radio. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. We taped this episode live at Hot Pod Summit. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast | iHeart Everything will get better, faster, and easier if you parallel-path projects. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. To be clear though, theres a whole lot of fluidity between these segments. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Its three guys who are hilarious and fantastic. We take this for granted as creators, as publishers, and as networks. Is that present for you? The newest mass-reach media just happened, and it is called podcasting. One of these cards literally says, What is your org chart? That is my whole brand. Usually, yeah. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Its a great question, because Ive been on both sides of that. It often is. Fast, cheap, and good. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Its not mutually exclusive, first of all. Heres a funny anecdote. Carolina Barlow: Co-Host, Writer, and Producer. Theyre killing it right now. What is your framework for making decisions? The Ron Burgundy Podcast Podcast - Listen, Reviews, Charts I think they know the effect, long-term, that you have when you stop marketing. Its just like life. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. How do you make sure they sustain? Absolutely. No, not really. Have you had conversations with Spotify about making stuff exclusive? Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Im open to video. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart This is very unique. So we launched a company together. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! How do you do it? I know. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. Carolina Barlow's Podcast Credits & Interviews | Podchaser Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Yes, its about my competitors, I get it. The money from each of these pipes is not the same. Its a lighthearted nightmare in here, weirdos! I just need answers.. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Thats actually a podcast we make together thats actually awesome. Everybody in this room has worked damn hard for the last 20 years to get to this point. We do talk to them. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. We started a company with Will Ferrell called Big Money Players. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. They do it like an hour a day. You get to market all these shows with your massive terrestrial network and your now massive podcast network. Eighty million a week is the more interesting stat to me. A very special episode discussing the difficulties of bullying with a 10 year old girl. I struggle to see something broken with this. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. Hes like, I want to get as much audience as possible. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Weve won in that sense in podcasting. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Its worked for them for 10, 15 years. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Movies. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. We do all kinds of advertising models with Malcolm and his team. Just before we started, I was looking at your website. It comprises broadcast radio, live events, and a few other things. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Radio and podcasting have very different constraints. Really, really terrible. Thats important, because I think they want to do the right thing by the medium. He also co-owns a company with us called The Black Effect, that he 51 percent owns. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. God DAMN that Ron Burgundy podcast sounds awful. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. We will avoid, at almost every turn, simplicity. Nothings perfect, but its pretty close to perfect. Will Ferrell was like, Please, please stop running so many ads, but it worked. NFL, iHeartMedia teaming up to launch podcast network We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. I didnt think I would have or need a robust business affairs department two years ago. Everyone does it. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. You brought up your numbers, so I have to ask you about them. They could have published them on YouTube. I have to say people are very excited to hear from you today. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. So now its digitally infused, data-infused listening that they can target digitally. Is it just Bob Pittman being like, Chaos reigns. There is a product lead; Uta Knablein is our chief product officer. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. We tend to think we have to do things sequentially. The creator and the ad-serving publisher, in our case, are in total control. 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com He only came on here to pitch the app. Facebooks interest has grown and waned and grown a bit on podcasts. I told you it was all about org charts, and Im not even to the org chart question yet. The way to do that was to create two segments in our company. The Ron Burgundy Podcast. The Ron Burgundy Podcast - podcasts.google.com Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. Well do standard, straight-up, quick-turn, host-read ads. Ninety-five percent. Ron Burgundy Finally Figures Out What a Podcast Is Just in Time to The day before, I was with Publicis. We tried it. Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! How did the NFT thing go? At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Global Player | The Ron Burgundy Podcast - Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! It has been a pitfall of digital media from day one. It was a smart move on their part to buy a company like HowStuffWorks.com. Yeah. Subscribehere! Yeah, we do too. Its really that simple. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Walk us through what that actually means. We havent even discussed the trust issues that are very real on social media. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. I dont think this is wishful thinking. No. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. ChatGPT will eat us all. The last thing Id say is more of a human thing. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. The Ron Burgundy Podcast - Podcasts-Online.org It has brought in underrepresented creators like nothing else weve done. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. Oh, its right here. Dynamic ad insertion and geo-targeting made lots of stuff possible. Theyll do it for usually one of two reasons. The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. These are marketers who are usually really good at this stuff like really good.