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By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Youre paying for a premium product. In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. And we actually drove our comparative sales versus 2019 by 7.5%. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. How Tropical Smoothie pulled off record-breaking year during COVID-19 We find that real fruits, veggies, and juices just taste better.". 908-236-0277. What is the all-time best-selling smoothie the chain offers? Watson: As you know, the restaurant industry has taken a huge hit. 770-580-2333 Jan 2010 - Nov 20155 years 11 months. Start Now! Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. These early experiences in the workforce are what ignited my entrepreneurial spirit. Thats our limited-time offer. Watson: "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Our annual tactics are focused around delivering those results.". John Joseph Dallier - Worldnews.com Charles Watson of Tropical Smoothie Cafe: - medium.com We set company-wide strategic imperatives around these issues immediately.". In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Theres an obvious answer for me here, and thats to put your heart into what you do. Not the Charles Watson you were looking for? This process only helps our individual franchisees and their bottom line, respectively.". Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. Tropical Smoothie Cafe Achieves 11th Straight Year of Positive Same At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. 1117 Perimeter Center West, Suite W200 Find contact details for 700 million professionals. I love that. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announces the appointment of Charles Watson as the new Chief Executive Officer. In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. We have three tenets in how we serve our Franchise Owners. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. A presentation for a board is focused on very different things than a franchisee roadshow. However, I ended up a punter at Cornell. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC . We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Communicate deeply. And so the way that they impact the communities where they operate is a really big part. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. *$1,009,803 System Wide Average Net Revenues. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. And so I dont know. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. Tropical Smoothie Cafe Appoints Charles Watson as New Vice President of Tropical Smoothie Cafe CEO Charles Watson on franchisee success and Our annual tactics are focused around delivering those results.". It is the food. 185 Industrial Pkwy, Site H. Branchburg. So again, I mentioned earlier menu innovation. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. And those are the most important things that I do.. Charles Watson, Tropical Smoothie Cafe Corp: Profile and Biography I was 11 years old when I got my first job washing dishes at my fathers restaurant. Whats your favorite cuisine outside of Tropical Smoothie? Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. FDD Talk 2021: Tropical Smoothie Cafe Franchise Review (Financial Fixed: Release in which this issue/RFE has been fixed.The release containing this fix may be available for download as an Early Access Release or a General Availability Release. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. New Hires To Our C-Suite Team - Tropical Smoothie Cafe LLC Again, the franchising, especially in Tropical Smoothie, it is a local business. Tropical Smoothie Cafe drives strong development - Nation's Restaurant News As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Now were really taking the lead from our franchisees and building out DMAs organically from outside them. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. charles watson tropical smoothie net worth What was the condition of the company before you were named CEO? Ill start with the fact that I believe that convenience is king. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . We add some spice to it. In response to a question about the culture of Tropical Smoothie Cafe, Watson elaborated: The mission of Tropical Smoothie Cafe is to inspire a healthier lifestyle. NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". His goal is to achieve $1 billion in sales and 1,500+ cafes by 2023. . I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. How Much Does A Tropical Smoothie Owner Make . . And theyre in their communities. Share Tweet Share Pin. Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. This is a BETA experience. And is there a smoothie that you wish to see added to the menu in the future? There is no assurance that you will do as well. Sometimes youve just got to go with the taste. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Occhiogrosso: How is taking the reins of an existing company different than being part of a startup or a founder? Your results may differ. Charles Watson serves as CEO for Tropical Smoothie Cafe. Our consumers really like our food. Were 100% focused on domestic right now. Chipotle chicken flatbread. So its getting involved with charity partners. Husband-And-Wife Team Inspire Better | Tropical Smoothie Cafe Theyre not just a snack day part, etc. How do you see the company moving forward? Was it a pleasant surprise, expected, or was it a bit of both? We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Charles Watson - Restaurant Leadership Conference "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. Your results may differ. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Tropical Smoothie Caf works to keep its momentum - Restaurant Business Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. What are some of your interests outside of work? Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Were right, exactly where It was a little bit of a step back in 2020, but in 2021, our year-to-date comparative sales are [up] almost 30%. The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. 770-580-2333 Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? In this role, he is responsible for the brand's strategic vision and overall franchise performance. Tropical Smoothie Cafe Email Format | tropicalsmoothie.com Emails Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. Im a football lover. Tropical Smoothie Cafe Continues Aggressive Expansion In Texas We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Its doing more than just being in business to sell food and smoothies. You may opt-out by. So we managed to get through that. Watson will lead us through our next phase of strategic growth. Here are some highlights of their conversation about his franchise business. Such filing does not constitute approval by the Department of Law. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. The Version table provides details related to the release that this issue/RFE will be addressed. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. A shift leaders hourly wage is an average of $11. This information appears in Item 19 of our Franchise Disclosure Document. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Get Verified Emails for 1,980 Tropical Smoothie Cafe Employees. The company's goal is to . Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". charles watson tropical smoothie net worth. "Tropical Smoothie Cafe is in a perfect position for the future. 770-580-2333 Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. Were now seeing a big acceleration in the business in 2021, much of that is attributable to our franchisees, really working hard to stand up digital channels. Tropical Smoothie Cafe Franchise History and Leadership Team Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Such filing does not constitute approval by the Department of Law. I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. So that was helpful! Were implementing a new point-of-sale system that acts as a hub and enables all third-party delivery, white label delivery, online ordering, etc. The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. The success of our brand is about the talent and drive of our talented executives and Support Center team. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. It is for information purposes only. Thatll come down over time, but were going to open 130 cafes on top of that. Tropical Smoothie Caf Income Statement Key Insights-Analysis based off Predecessor 2020-Overall, Tropical Smoothie Caf is a profitable business, with a net income of $7.6 million in 2020. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. I dont believe that the people side of our business is dead.. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. He is directly responsible for selling more than 800 franchises. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach.